TOMS shoes Week 10

If you haven't heard of TOMS shoes, you need to pay attention.

There are so many varieties of TOMS shoes, but it's not the look of the shoe that is appealing, it is the concept behind it. For every pair of shoes that is sold, TOMS shoes donates a pair of shoes to a child in need. The creator of the company uses word of mouth as his advertisement because of its personal interaction. He markets the shoes through his story and his cause. He says it is the "intimacy of his message" that matters. TOMS shoes communicates to customers via YouTube, their Web site, and word of mouth. Their hope is that people will get asked by others about the shoes and then have the opportunity to share the message behind TOMS. It is brilliant and beautiful and I'm getting a pair for Christmas! (Which also means I'm giving a pair to a child who needs it.)