Going Viral Week 7

I loved reading about the successful and unconventional viral marketing campaigns companies have been experimenting with. The risk in going viral is in itself intriguing. Since marketing costs are so low, there is no good reason for a company not to at least try launching a viral campaign.

I believe the primary factor that plays into the success of a campaign is creativity. At first, anything interactive on the web between companies and customers was exciting. But now, since viral marketing is becoming more common, and consumers are constantly bombarded with info, it takes a very creative approach to get people involved. In my opinion, people's response rates will start to decline if companies rely on the same old commercial video or photo contests to spread their brand. Right now that form of marketing is a hit, but creative innovations are sure to surpass the norm.

The guerilla marketing tactics of NightAgency are impressive. They use their brains to think outside of the box when trying to reach the public. I would love to work for them. They work in dynamic capacities and employ existing surroundings to promote their clients' products. Their efforts may not succeed 100% of the time, but they are willing to test out different strategies and explore new marketing frontiers. NightAgency is a great model for viral marketing promotion.