Due to this class, I have really delved into the whole RSS concept. I always saw those three letters on Web sites but they simply annoyed me because I had no idea what they meant. I always considered myself pretty Web-savvy too; guess I was mistaken. In the New Influencers, Paul Gillin says that earlier versions of RSS were confusing and difficult. I think it just hasn't recovered from it's bad reputation yet.
Gillin writes, "RSS is an extremely powerful but somewhat clumsy technology that is central to the blogging movement." After playing around with it, I definitely believe it. Since the other week when I started subscribing to feeds of some of my favorite sites and blogs, I've been amazed at how efficient and easy RSS is. I save an adequate amount of time since I only need to click one button to get to the feeds and choose the one I want to read. Then I receive the instant info! I find myself searching for the little orange icon at the top of the pages I visit.
In the same chapter of the book, Gillin says that, "Most blog search services also let you save your search terms as RSS feeds." I find this technology to be extremely advanced. Right now I don't have a need for it, but I'm sure someday I will. Corporations have got it made with these media tools. And they are free! There isn't any reason why every organization shouldn't start tapping into these resources.
Monday, October 13, 2008
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I totally agree, Jamie! It's silly to think that not every company would take the nanosecond (haha) that it takes to subscribe to an RSS feed, or any other bit of free technology! It almost makes me wonder why? Is it because company employees aren't aware that this technology exists? Or is it because they just don't know how to use it or how valuable it can be? Either way, I know that as soon-to-be graduates entering the PR world, we'll be able to bring so much to the table when we're hired because we took this class. Lucky us!
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